EP160: How To Pivot & Get Your Practice Online

Apr 20, 2020

It’s definitely not business as usual. 

I decided to do this podcast a little differently given the current times we are in and the challenges I know so many of you are facing. This episode of the Business of Becoming is for you if you once had a clinic and now don’t, where you once worked in person with patients or clients in any capacity and now can’t… your practice or business shut down overnight and now you’re wondering what to do and will things ever go back to the way they were before. 

In today’s episode, I’m joined by Dr. Alicia MacPherson, Dr. Tiffany Cheung and Gillian Reid who are all heavily regulated practitioners with online practices and businesses. We hosted this live conversation for dozens of naturopathic doctors and regulated practitioners who are left wondering… what do I do now? 

If you too find yourself wondering… this episode will be extremely helpful.

 

More About My Guests:

• Dr. Alicia MacPherson, Naturopathic Doctor, and CEO of the MacPherson Method 
• Dr. Tiffany Cheung, Naturopathic Doctor and Founder of Tiffany Erika Cheung
• Gillian Reid, Integrative Psychotherapist and Founder of Mother Zen Wellness and Braving Wild Motherhood

 

What We Talk About In This Episode:

• The importance of having business fundamentals in place 
• The need for business infrastructure and the questions to ask yourself 
• Why having a system in place allows you to pivot quickly
• How to combine 1:1 patient with an online program/product
• Examples of 3 different business models so that you can start to conceptualize how this could work for you.
• See what is possible for growth-minded individuals
• How to pivot and optimize what works for you 
• How to ensure compliance with PIPEDA through online forums and messaging 
• Q&A from viewers

 

Things We Mention In This Episode:

• 10K Success System

 

Here’s How To Subscribe & Leave A Review (pretty-please):

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Let’s Keep The Conversation Going…

Were you impacted by the lockdown? Do you have a Plan B or any creative ways to generate income? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.