EP44: The Power Of A High-Converting Webinar with Karen Pattock

Jul 19, 2018

I’m so excited to introduce you to this week’s guest if you don’t know her already, she is rounding out the interviews I’ve done with my business besties and peer run Mastermind that we’ve done weekly for more than 3 years now. Karen and myself, along with Kathleen, Dawn and Alicia hold each other accountable, provide support and laugh a lot!

Karen Pattock is the webinar queen and it was such a fun conversation for us to have because this is a topic that I could nerd out about for days! This episode is filled with knowledge that you will easily be able to implement in your own business and I can’t wait to hear about how these changes help your own business grow!

Karen understands the power behind a webinar and how you can create high-converting webinars to reach more clients and take your business to the next level. Email lists are the number 1 asset you have in your business, because regardless of what other platforms you utilize - your email list is yours and nobody can ever take that away from you.  Karen dives into ALL things webinar and how you can use a webinar to skyrocket your sales and as an email-list builder and rapport builder - eventually changing more lives as they move from potential client to current client.  

Be sure you grab a pen and paper and bookmark this episode. I’m certain you’ll want to revisit all of the awesome tips that Karen provides for how to use webinars in your business.

More About Karen:

Karen Pattock is an international business coach, specializing in email list building and customer attraction systems using Facebook. She’s also known as the “in the trenches coach” because she not only teaches her clients the what of email list building - she also dives into the how that it takes each step of the way. Karen has owned several successful businesses during the past 25 years generating over 10 million in sales and openly shares her marketing knowledge and expertise with her clients so they too can build successful businesses online.

Connect with Karen on her website and on social media via her Facebook Group, Instagram, or YouTube.

Things We Talk About In This Episode:

• How to use webinars to pitch a paid program or to build your list and build rapport
• The stages of the webinar and what to say in each one - she gets specific here so take notes!
• How to move through your sales pitch (yes you need to sell!)
• How long to spend on each slide - too much content on each slide will lose people’s attention fairly quickly. Visual images are great, utilize them!
• Less on a slide is actually more - including text. Only use a few words and use your actual script to go into more detail.
• Why you need to write a script and stick with it to make sure you deliver what you promised. Now is not the time to go off on tangents.
• How to use stories to teach the information that you want to get across. It’s how your listeners will connect with you as an expert.
• Why naming your webinar is so important. It needs to include what’s in it for the listener who is attending.
• And so much more!

Things We Mention In This Episode:

 

• Free Resource: Ultimate Tool Webinar Kit

 

• The Wellness Business Academy

 

Here’s How To Subscribe & Leave A Review (pretty-please):

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Let’s Keep The Conversation Going…

Do you use webinars in your business now? Are you still building up the courage to attempt your first webinar? Do you have a webinar blooper reel like Karen and I do? I would love to hear all about it and I’m sure others would too!

You can also join my free online community to connect with more than 9000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.