Nov 23, 2020
Welcome to Part 5 of ‘Niching in Uncertain Times: The Do’s and the Don'ts,’ where we are going to wrap up ALL of the strategies in this five-part series and solidify the final Do and Don’t that you should put above all others.
Do us a favor and please watch the first four segments if you haven’t already, as this episode ties them all together! We want you to be able to sit down with this and really brainstorm everything we’ve talked about so far.
All of our episodes have touched on getting attention by telling a relatable story. Describe a scenario that the ideal client for your niche has done or lived through. You can paint the picture of a stressful situation and grab that awareness without asking, “Are you stressed?” This is where you begin.
Our final podcast of this series will dive into:
Be a real human in the world. Interact with your audience. Ask questions. Talk to them.
The way that most practitioners and coaches display themselves online is similar to how old-school doctors portray themselves, using words the client doesn’t understand...leaving the client feeling unintelligent and not knowing what to do next. Hence, why we begin with an empathetic story.
What We Talk About In This Episode:
Things We Mention In This Episode:
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