Nov 9, 2020
Welcome to Part 3 of ‘Niching in Uncertain Times: The Do’s and the Don'ts,’ where we will tackle a common stumbling block...using the right language for your clientele.
If you haven’t yet seen Part 1 or 2 of this 5-part series, check them both out later today...we give tips on how to catch the interest of your ideal client during chaotic times (like the election and pandemic), and how to grab a client’s attention by relating to their experiences and validating their thoughts.
Coaches often get stuck because they see their ideal client’s wants as superficial and have a hard time using the right language in their marketing. We must first remove our judgements in order to approach and connect with an audience that may be suffering from a pain we don’t experience.
In today’s episode, we will open up the floor to questions like:
If you are creating content, but it’s not getting engagement or producing clients, then you’re probably trying to sell based on what you DO, versus what the client WANTS. This will undoubtedly lead to financial objections because you need to first show them how what you do leads to what they want.
What We Talk About In This Episode:
Things We Mention In This Episode:
Here’s How To Subscribe & Leave A Review (pretty-please):
Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
Let’s Keep The Conversation Going…
Do you have a burning question you’d like to ask? I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect.
You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.