EP171: A Conversation About Inclusive Marketing

Jul 6, 2020

I love marketing! 

Marketing is the ability to create change and I will be the first to admit that my marketing could be more inclusive, which is something I’m working on. 

In this week’s episode of The Business of Becoming, join me and my guest, Jennifer Singh, Founder of She's Newsworthy Media, as we chat about inclusive marketing, what it is, and how to make your marketing more inclusive. We talk about ways you can start to demonstrate inclusivity in your business across the board without it feeling like tokenism.

Jennifer shares her experience as a journalist and why she started her company to help female entrepreneurs and business owners increase media attention for their brands, with the purpose of amplifying the underrepresented female voice in the media.  

I hope this conversation will be as eye-opening for you as it was for me.

 

More About Jennifer:

Jennifer Singh is a former Toronto TV reporter turned PR Strategist and Media Coach.⁣

She has more than 15 years of experience working in the Canadian media industry as a producer, writer, and reporter for CTV, Global, CP24, and the CBC.⁣

Jennifer founded She's Newsworthy Media in 2015 to help female entrepreneurs and business owners increase media attention for their brands, by pitching their expertise to the media.⁣

To date, she has helped 35 women land media spots on the most popular Canadian TV shows including The Social, Your Morning, Global News Morning, and CP24 Breakfast.⁣

 

What We Talk About In This Episode:

• Jennifer’s experience with inclusivity and inclusive marketing
• How being inclusive can positively impact your bottom line
• The trickle effect of not being inclusive in your business 
• The power of asking for feedback from your community
• How to avoid tokenism by being inclusive across the board
• The ripple effect of the stock photos you use in your marketing and social media 
• Big brands and inclusivity 
• The importance of inclusive pricing for your offers
• How providing free content and education opens up opportunities for everyone
• Appropriate choice and use of language in all aspects of your business 

 

Things We Mention In This Episode:

• Jennifer’s webinar: Inclusive Marketing for Small Businesses
• Jennifer’s Instagram: @shesnewsworthy 
• Jennifer’s website: shesnewsworthy.com

 

Here’s How To Subscribe & Leave A Review (pretty-please):

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Let’s Keep The Conversation Going…

Are there things that you do in your business that represent your commitment to diversity and inclusion? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 24,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.