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Jan 18, 2018

I love technology and business, but I also love that I have a reliable team who can help my digital marketing perform at its strongest. Technology changes so fast now, but is also a great (and necessary) tool for anyone who wants to own their own business. Though it can be kind of scary, there are tons of simple tools out there every business owner should know about. Also, don’t be afraid to outsource your digital marketing and social media promotion to someone who knows it better. Like I did, with my friend and digital marketing genius, Elan Zusman, CEO of ZigiMedia.

In this episode, I share…

  • Difference between a web-design company and digital marketing
  • Outsourcing - know what you’re good at and what you need help with
  • Different Levels of Business and what tech should be used at each.
  • The importance of a “professional” email account
  • Segmenting your email marketing lists
  • How to use “Smart Emails” to market to your ideal clients
  • Using Lead Magnets to build your potential client list

Things I Mention In This Episode:

ZigiMedia

G-Suite

Active Campaign

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Let’s Keep The Conversation Going…

Do you love tech like me? Or loathe it with a passion? Let me know by leaving me a comment here, or finding me on Instagram! I would love to hear what your biggest fears are about incorporating tech into your business, or what amazing successes you’ve had!