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Apr 6, 2020

This episode of the Business of Becoming was so much fun! 

There are so many misconceptions around PR and media and I thought it would be fun to share some of my recent experiences and offer some tips and guidance around things you can do to start to build a PR portfolio of your own (you may have unknowingly started already!).

Join me and my guest, Chris Winfield, as we talk about how he started his PR agency to help entrepreneurs, thought leaders, and business owners get their message to the masses. There are many examples of how Chris took imperfect action to move his business forward and how each step played a significant role in his success.

We talk about some of the strategies he uses with his clients today so you can get your own portfolio started through messaging and positioning your unique selling point (USP) - both personally and professionally. Chris also shares how to reframe any of the self-doubts or fear you may have about putting yourself out into the world.

And, Chris has a challenge for you!


More About Chris:

Chris Winfield is the co-founder of SuperConnector Media and Founder of Unfair Advantage and columnist for Entrepreneur and INC. Chris was not a born entrepreneur and started with no money and no connections, as many do. As he began to build his portfolio with articles in the New York Times and USA Today, he started to gain credibility and build his business, becoming a sought after resource for others. You can find Chris on Facebook and Instagram.


What We Talk About In This Episode:

  • How Chris became an entrepreneur
  • What is PR and why does it matter?
  • The 80/20 rule when it comes to managing your PR assets
  • Why optics matter in building influence and authority
  • The importance of your message - what you do and who you are
  • Why you need to define your USP for business and for yourself
  • How to reframe fear and allow it to guide you
  • The Top 20 List Challenge
  • What to do if you are scared to ask for help


Things We Mention In This Episode:

  • Chris’ website:
  • Lori’s Upcoming Masterclass | How To Create a Profitable Online Coaching Program That Gets People Results ~ This masterclass has been postponed until further notice.


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Let’s Keep The Conversation Going…

Have you had any PR or media experience? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.