Jan 13, 2020
In this episode of The Business of Becoming, we get into one of my favorite things to talk about when it comes to growing your online health and wellness business: how and why you must increase your prices.
Are you getting sweaty just thinking about it? No worries. My guest today, copywriter and direct response marketing expert, Joey Percia, is going to walk you through the elements you need to create an amazing offer that will give you the confidence to charge more for your signature program.
We get into why you need to increase your prices -- especially if you’re comparing yourself to others. (Hint: just about everybody has a high-end offer even if they’re not selling it upfront.)
He gives us his unique spin on how to look at marketing, so you have a solid visual of how a cold lead turns into a warm lead, and then into a paying client.
And then we dig deep into Joey’s Million Dollar Offer Pyramid, showing you the five layers you need to build into your offer to make it easy for people to say “YES”. (And no, we’re not talking about more deliverables, like PDFs, meal plans and coaching calls.)
This episode is filled to the brim with sales and marketing nuggets, so make sure you take plenty of notes, especially if you’re feeling burnt out and annoyed by offering your signature program at lower prices.
More About Joey:
Joey is a highly sought after copywriter and direct response marketing expert who’s been involved in the health, wellness, and fitness space for the last 10 years. First, as coach until he realized he loved the marketing and growth side of the business. Now, Joey partners with established businesses to create new 5-6 figure per month paychecks.
What We Talk About In This Episode:
Things We Mention In This Episode:
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Let’s Keep The Conversation Going…
Does the thought of charging over $1000 for your signature program make you feel all sweaty? Do you find yourself comparing your prices to other people’s prices? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect.
You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.