EP131: Should I Create A Signature Program For My Business?

Oct 7, 2019

If you’ve been in my world for any length of time, you know I am obsessed with signature programs, right?

 

Wanna know why? Because it was only when I created a signature program that I was able to scale my business into what it is today: a thriving, multi-million dollar company that keeps growing year after year.

 

What gets me going is this:  creating a signature program allowed me to have an impact on so many lives.  I impact the lives of my clients when I teach them how to create a signature program -- and then they go on to impact even more lives when they create (and sell) their signature program.  Win-win!

 

This episode is where I dish on all the details about signature programs: why you should have one, what a signature program is (and isn’t) -- and so much more.

 

This episode might generate lots of ideas -- get ready to take lots of notes and jot down any ideas you get while listening to the episode. 

 

 

What We Talk About In This Episode:

• How dramatically the alternative health and coaching industry has changed over the years.
• Why renting an office space or getting a job at a gym won’t help you to scale your business.
• Why you need to create a signature program, even if you don’t have client experience.
• The reasons why it doesn’t matter if there are other signature programs being sold online. (Hint: none of those other programs were created by you!)
• What clients are actually investing in when they buy your signature program (it’s not for the meal plans, PDS, workout videos…)
• We take a deep dive into what a signature program is… and isn’t.
• The two critical things you need to know first before creating your signature program.
• What I learned when I opened my office as an RHN...and the clients didn’t come flocking in like I thought they would.
• The five components you need to build that make up the ecosystem of your business. (And yup, creating a signature program is one of the components.)

 

Here’s How To Subscribe & Leave A Review (pretty-please):

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Let’s Keep The Conversation Going…

Have you been wondering if you should create a signature program?  Did this episode spark any ideas? Any lightbulb moments? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 

 

 

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.