Sep 16, 2019
One thing we see people struggling with is nailing down their ideal client avatar. It isn’t enough to half-ass this and write down a few ideas of who you “think” your ideal client “might be.” You need to go deep -- and I mean REALLY deep -- into what they’re thinking, what they’re doing, and how they’re feeling. You need to get inside their heads and know what stories they’re telling themselves when they wake up in the morning till they put their head down on the pillow at night.
You should even be going back and reviewing your ideal client avatar not only on a monthly basis but especially before creating any new sales or marketing content.
In this week’s episode, you can eavesdrop on a semi-private Ideal Client Review session I did with two clients -- one who’s just starting her online business and the other who is using online marketing to help grow her brick and mortar business.
Why you need to nail down your ideal client avatar (ICA) to not
only sell your signature program but to put all your marketing
pieces together and grow your brand.
Why if you’re not clear on what your ideal client’s behaviours are,
you’re going to have a hard time speaking to them -- and they won’t
be able to relate to you.
How to take a deep dive into your ideal client’s physical and
lifestyle factors.
Listen in as we brainstorm ways to really understand an ideal client’s pain points and behaviours -- and how to turn this into content that makes your potential clients say, “Wow, you GET me!” This way, they can get to know, like and trust you, and buy into your brand (and your signature program).