Sep 9, 2019
While I’ve talked about branding a few times on The Business of Becoming, today’s episode has a completely different spin: we’re talking specifically about branding when it comes to doing a personal brand photoshoot.
My guest today, Laura Benn, is the founder of Gooseberry Studios. Laura has been doing my photoshoots and events for years now, and she’s super passionate about helping companies stand out in the marketplace.
What We Talk About In This Episode:
How branding and photography have changed over the years from being stuffy “corporate” shots to shots that are more creative and “messy.”
The prep work you need to do before the photoshoot to make sure you’re sharing your vision with the photographer and maximizing your shoot time.
Some of the biggest mistakes health practitioners, coaches, and fitness pros make when it comes to doing brand photography.
The different types of shots you might want to take, whether they’re for specific campaigns, specific products or just photos you use on your website -- and how they still all have to follow your brand.
What presets are and how to use them to keep your photo branding consistent. (Hint: they’re like having your own personalized photo filter you can use over and over again.)
How to be yourself when doing the photoshoot so you can build a connection with your audience.
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Let’s Keep The Conversation Going…
Have you ever done a brand photoshoot? Did you hire a professional brand photographer or did you try to go it alone? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect.