EP117: Creating Your Authentic Brand

Jul 1, 2019

You’re going to need to pause this one a lot to take notes.

I speak with Trina Fisher from Left Right Labs about the unique journey that took her to end up helping wellness pros build their brands, how the wellness landscape has changed and what that means for your messaging, and the 3 core components that you need to have for your brand.

I’ll see you in the episode!

 

More About Trina Fisher

Trina is the co-founder of Left Right Labs, a branding agency that helps Wellness Influencers build bigger, better and more beloved brands. With 12+ years of marketing experience and over 100 websites launched, she has supported celebrities, coaches, best-selling authors, thought-leaders, and more in creating genuine brand identities online. Her clients have included industry leaders like Laila Ali, Christine Roseberry, Ben Booker, Briana Michel, and The New York Ad Council.

You can find her on instagram, facebook and at her website, leftrightlabs.com.

 

In This Episode We Talk About…

• Why branding isn’t just about your font, colours, and look
• How Lori has evolved her brand since 2007 to be more authentic to herself
• The 3 core components of a brand
• Why you want to get clear on what you want to do before identifying an ideal client
• How what makes brands successful can usually be sharing their “dirty little secrets”

 

Thing We Mention in This Episode:

• Trina’s discounted Brand Refresh offer to The Business of Becoming podcast listeners - connect with her here 
• Follow me on Instagram

 

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Let’s Keep The Conversation Going…

Are you still living in denial when it comes to money or have you taken steps to know your numbers? Let me know below or visit me on Instagram (my current social platform of choice) and send me a message there to let me know what you want to hear more about (I respond to all Instagram DMs personally - promise!)

You can also join my free online community to connect with more than 12 000 other health and wellness professionals just like you to ask questions, share wins and struggles and get lots of support from me and my team! We have a ton of free, live training coming up in the group this fall. I hope to see you there.