EP79: 3 Facebook Ad Strategies That Work

Dec 10, 2018

It seems like Facebook ads are this mysterious thing that people think are the magic bullet that people can use to make a whole lot of money. But right now it’s exactly the opposite. If you don’t have a clear strategy in place when using Facebook ads you’re basically just donating your money to Facebook (and PSA: They don’t need your money!)

On this episode I’m joined by Laura Wood, our Head Launch Coach for my Launch it Like a Boss Mastermind who is known as the Facebook Ad queen inside that group and we’re sharing some of our best paid advertising strategies so that you can stop wasting your money and instead start building your email list, and making more sales.

This episode is packed with content so be sure to download it so you can return to it when you need it and grab this free Facebook Ads Template to get started.

In This Episode We Talk About...

• Why you need to get super clear on the singular problem you solve before you ever run an ad
• When you should start to use Facebook ads. HINT: probably much later than you think you should
• How many people should have run through your opt-in page BEFORE you run ads
• Why you need to take the time to learn about paid traffic - if you don’t you’re likely throwing your money away
• How to start building a Facebook Ad strategy by knowing what your outcome is before you start
• Why dialing into your Ideal Client Avatar is crucial to creating Facebook Ads that convert
• Why you should never boost posts (please stop!)
• How to start to build custom audiences and what to do with them
• Why you want to test one audience at a time so that you can really narrow in on where the best traffic is coming from
• What you can’t do in the health and wellness industry when it comes to Facebook Ads and how to get around it
• Why you should never send Facebook Ads directly to your sales page and what to do instead
• And SO MUCH MORE!

Things We Mention In This Episode:

• The Wellness Business Academy
• The Wellness Business Summit
• Book a FREE Launch Audit Call HERE to see if Launch it Like a Boss is right for you

• Follow Lori for more business insight and behind the scenes on Instagram

 

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Let’s Keep The Conversation Going… 

Have you cracked the Facebook Ad code? Have you been avoiding them because they feel overwhelming? Let me know below or visit me on Instagram (my current social platform of choice) and send me a message there to let me know what you want to hear more about (I respond to all Instagram DMs personally - promise!)

You can also join my free online community to connect with more than 12 000 other health and wellness professionals just like you to ask questions, share wins and struggles and get lots of support from me and my team! We have a ton of free, live training coming up in the group this fall. I hope to see you there.